How To Double Your Opt In Rate

It’s quite common for many marketers to make do with a 20% average opt in rate.

That might be fine with any organic free traffic you get, but if you’re paying for traffic you want the most “bang for your buck” as they say!

In my opinion you really should be aiming for a minimum 40% opt in rate or above, and I know this isn’t unreasonable as I have regularly averaged over 50% with my best being 58.4%

If you’re struggling to break above 20% here’s one really simple and quick tweak you can make that on average DOUBLES the opt in rate of most landing pages it’s applied to.